Value Proposition Template

About the Value Proposition Template

In today's competitive business landscape, articulating a product or service's distinctive advantages is essential. The value proposition template provides a systematic and strategic framework, allowing companies to present their product's key offerings. This template is key for businesses aiming to underscore their market differentiation and establish a potent foothold in their respective sectors.

What's a value proposition template?

A value proposition template is a structured visual framework designed to help businesses and teams define and communicate the primary advantages of their product or service. Breaking down the core elements of an offering into digestible pieces clarifies what makes your product or service stand out in the competitive landscape.

The benefits of using this value proposition template go beyond mere definition. It promotes streamlined team collaboration, ensures consistent messaging across various platforms, and provides a clear vision to stakeholders. By working within this framework, teams can more effectively rally around a unified understanding of their product's value, ensuring that every pitch or customer interaction is compelling and cohesive.

How to use the value proposition template in Miro

Using the value proposition template is straightforward. Here's a brief overview of how to effectively use it:

1. Add your thoughts to the board

Miro is flexible. Use sticky notes to jot down ideas, insights, and feedback. These sticky notes can be placed under the many template sections, making the ideation process collaborative and dynamic.

2. Filling in the template

• Elevator Pitch: This is where you describe the benefits, experience, and the features your product offers. You can also add your product or service's concise and catchy description here. Think of it as a quick introduction that grabs attention.

• Main Job to be Done: Identify the primary problem your product or service solves for the customer. This is the core reason why someone would choose your offering. Break it down into other jobs-to-be-done.

Process Overview

• Substitutes: Provide the competitors or possible products that do the same thing as you do.

• Inertia: What's stopping people from using your product? What habits might be preventing them from adopting it?

Collaboration: Once you've filled out the sections, invite team members to review, provide feedback, or add their insights directly to the board.