Stakeholder Empathy Map by IASA
An empathy map is a collaborative tool used to understand the thoughts, feelings, and experiences of a particular group of people.
Stakeholder empathy maps are a variation of this tool that focus on understanding the perspectives of the people who will be impacted by a project or product.
Stakeholder empathy maps can be used by architects to better understand the needs of the people who will be using the buildings or spaces they design. This can help them to create designs that are more functional, user-friendly, and meet the needs of all stakeholders.
How to use this canvas
Identify your stakeholders. The first step is to identify all of the people who will be impacted by your project. This could include clients, users, employees, regulators, and the community.
Fill out the map. The stakeholder empathy map is typically divided into four quadrants: See, Hear, Say, and Do. In each quadrant, you should brainstorm what your stakeholders see, hear, say, and do in relation to your project. For example, in the See quadrant, you might list things like the project plans, the construction site, and the finished building. In the Hear quadrant, you might list things like conversations with the architect, presentations about the project, and feedback from the community.
Analyze the data. Once you have filled out the map, take some time to analyze the data. What are the common themes? What are the key needs and concerns of your stakeholders?
Use the insights to inform your design. The insights from your stakeholder empathy map can be used to inform your design decisions. For example, if you learn that your stakeholders are concerned about the amount of traffic that the project will generate, you may need to design a plan to mitigate that impact.
This template was created by IASA.
Get started with this template right now.
Design Critique Template
Works best for:
UX Design
If you are a designer or part of a design team, a design critique session is one of the best ways to get actionable feedback and improve your design thought process. Use the Design Critique Template to guide you and your team through the session and make sure your design solutions reach the desired outcomes.
Empathy Map Template
Works best for:
Market Research, User Experience, Mapping
Attracting new users, compelling them to try your product, and turning them into loyal customers—it all starts with understanding them. An empathy map is a tool that leads to that understanding, by giving you space to articulate everything you know about your customers, including their needs, expectations, and decision-making drivers. That way you’ll be able to challenge your assumptions and identify the gaps in your knowledge. Our template lets you easily create an empathy map divided into four key squares—what your customers Say, Think, Do, and Feel.
Empathy Map by Back of the Napkin Consulting
Works best for:
Research & Design, Market Research
The Empathy Map template is designed to help you understand your users deeply. It captures user behaviors, thoughts, and feelings, allowing you to design products that truly resonate with their needs. Use this template to enhance your UX research and create user-centered designs.
Service Experience Observation Sheet
Works best for:
Research & Design
The Expanded Service Blueprint provides a detailed view of your service processes and interactions. This template is ideal for comprehensive service analysis and improvement. Use it to align teams, visualize the customer journey, and identify opportunities for optimization. It's perfect for enhancing service delivery, fostering collaboration, and ensuring a seamless and efficient service experience for your customers.
Storyboard for Educational Purposes Template
Works best for:
Storyboard
The Storyboard for Educational Purposes template streamlines course creation by organizing content into scripts, screen text, and production notes. This template fosters collaboration among instructional designers and stakeholders, ensuring effective and engaging training modules. Perfect for educators and trainers, it enhances clarity, collects feedback, and improves overall learning outcomes by making content creation systematic and transparent.
Empathy Map Canvas
Works best for:
Market Research, Research & Design
The Empathy Map Canvas is a versatile tool for visualizing user behavior and emotions. It helps teams capture insights about what users see, hear, think, and feel. Use this template to build empathy and ensure your product meets real user needs.