Product Canvas Template
Create products that are easy to use and prioritize the right features with the product canvas template.
About the Product Canvas Template
Product canvases help product managers define a prototype. The canvas is an important first step in deciding who potential users may be, the problem to be solved, basic product functionality, advanced functionalities worth exploring, competitive advantage, and customers’ potential gain from the product.
What is a product canvas?
Product canvases are a concise yet content-rich tool that conveys what your product is and how it is strategically positioned. This simple, powerful tool helps you create a product with a great user experience and the right features. It combines Agile and UX by complementing user stories with personas, storyboards, scenarios, design sketches, and other UX artifacts.
A product canvas enables you to create a business case for a product and sell your idea to clients and investors using a single image. If you work in a large organization, it can help teams agree on what their product actually does. The canvas is also designed to work with Scrum, Lean Startup, and Kanban. It should also align with your Business Model Canvas, which you may have created earlier.
When to use product canvas
A product canvas allows you to do more than just articulate a vision. It can also help you build a product increment or Minimum Viable Product, get feedback or collect data from stakeholders and users, analyze data, and help your product owner learn from new findings to update the canvas as needed.
This canvas can also be used during regular product canvas workshops, where a product owner and their team identify high priorities and update sections either before or during product development sprints.
Create your own product canvas
Making your own product canvas is easy. Miro’s infinite canvas is the perfect space to create and share it. Get started by selecting the product canvas template, then take the following steps to make one of your own.
Name your product. Your product name will help you define how it is strategically positioned. If the name isn’t straightforward, consider adding the product’s purpose or version to the name.
Set your goals. What is the product or release goal? If you have a product roadmap, you can copy over this template's goals and metrics.
Define your metrics. These are either qualitative or quantitative measures to help you understand if your goals have been met.
Identify your personas. Users most likely to buy and use the product will help you prioritize what features to ship. These are your customers for whom you’ll be creating a great user experience.
Figure out the big-picture strategy. This can include broad user stories, an outline of the user journey, and a high-level visual design of the product.
Add product details for the next iteration. You’ll need just enough action items to reach the next goal: to address potential risks, get new knowledge, or ship a new feature.
Use your product canvas to inform the product roadmap and product backlog. Roadmaps help you figure out how your product will evolve to not only realize your vision but also achieve the balance between user goals and business needs. A backlog is more goal-oriented, containing items that need to be accomplished as outlined in the roadmap. Connect your product canvas to other templates to evolve and gain new value.
Get started with this template right now.
Go-to-Market Strategy Template
Works best for:
Marketing, Desk Research, Strategic Planning
It doesn’t matter how innovative or effective a new product is — if it doesn’t get noticed and adopted by the right audience, the product won’t get off the ground. That’s where your Go-to-Market Strategy comes in. It’s a single resource that houses all of your research, insights, and data, and includes your business plan, target audience, marketing approach, and sales strategy. A GTM is especially important for any startups who grow fast, have to make split-second decisions, and have to be fully in sync.
The Working & Stuck Venn Diagram
Works best for:
Venn Diagrams
The Working Stuck Venn Diagram template helps you identify and resolve project blockages. Use it to compare tasks, resources, and challenges, pinpointing where work is getting stuck. This template facilitates problem-solving and strategic planning, helping teams overcome obstacles and improve workflow efficiency. Ideal for project managers, team leaders, and anyone looking to enhance productivity and ensure smooth project execution.
Four-Circle Venn Diagram
Works best for:
Venn Diagram
The Four Circle Venn Diagram template is designed for comparing four sets of data. Use this tool to identify commonalities and differences across multiple categories. This template is ideal for complex data analysis, strategic planning, and academic research. It helps you visually organize information, making it easier to understand and communicate insights. Perfect for educators, researchers, and professionals in need of detailed comparison tools.
Venn Diagram Practical Applications
Works best for:
Venn Diagram
The Venn Diagram for Practical Applications template helps you apply Venn diagrams to real-world scenarios. Use this template to solve problems, identify relationships, and make decisions based on clear visual analysis. It's perfect for practical tasks such as project planning, resource allocation, and strategic decision-making. This tool is ideal for business professionals, educators, and anyone looking to apply theoretical concepts to practical situations.
Kaizen Report Template
Works best for:
Agile Methodology, Operations, Documentation
What makes a great company great? They know that greatness needs to be fostered and maintained — meaning they never stop working to improve. If you’re one of those companies (or aspire to be), a kaizen report is an ideal tool. It creates a simple visual guide to continuous improvement activities on a team, departmental, and organizational level. Using a kaizen report approach, every employee in an organization audits their own processes and understands what they might have overlooked, making this a powerful tool for increasing accountability at all levels.
User Flow Template
Works best for:
Desk Research, Flowcharts, Mapping
User flows are diagrams that help UX and product teams map out the logical path a user should take when interacting with a system. As a visual tool, the user flow shows the relationship between a website or app’s functionality, potential actions a user could take, and the outcome of what the user decides to do. User flows help you understand what a user does to finish a task or complete a goal through your product or experience.