Opportunity Canvas Template
Facilitate discussions about new features or capabilities.
About the Opportunity Canvas template
What is an Opportunity Canvas?
An Opportunity Canvas is a one-pager that helps facilitate discussion about a product’s features or capabilities. Much like the Business Model Canvas or Lean Canvas, the Opportunity Canvas helps you walk through how customers will use your solution, potential setbacks, strategies, challenges, and metrics. But unlike those other models, the Opportunity Canvas is designed for scenarios in which you have already built a product, so you don’t need to consider the operational or revenue model.
When should you use an Opportunity Canvas?
Use the Opportunity Canvas when you already have a product and you’d just like to examine new features or capabilities. If you don’t have a product or revenue model in place yet, you may find a Business Model Canvas or Lean Canvas more helpful.
How do you use the Opportunity Canvas template?
The pre-made Miro Opportunity Canvas is completely customizable—make any changes you’d like and invite your teammates to collaborate. Any changes they make will be reflected in real-time. Encourage people to add sticky notes (which can be color-coded so it’s easy to organize your ideas) and mention others to get their feedback. You can also have a video chat to work through the activities on the canvas with a distributed team.
How do you create an opportunity canvas?
Step 1: Fill in your solution ideas. What product, features, or enhancements might solve a problem for your target audience?
Step 2: Consider your users and customers. What users or customers might have the problem that your solution seeks to address? What are their goals? Can you parse them into separate categories with various sub-goals?
Step 3: How are these users solving that problem today? Think about how they might use your product or service to do so, but also your competitors’.
Step 4: Consider the way in which these users’ challenges impact your business. If you don’t solve these problems for your customers, how will it hurt your business?
Step 5: If your customers already have your solution, then think about how and whether they are using it. What are they doing differently? How does it benefit them?
Step 6: Now brainstorm metrics. How can you tell whether your users are benefiting from your product or service? What measures might indicate that your business is succeeding?
Step 7: How will users adopt your product or service? Think about your adoption strategy: what you’re doing right and what you might do better.
Step 8: With that information in hand, it’s time to consider success. How will success move the needle for your business?
Step 9: Finally, think about your budget. What will it cost your organization if you are successful? What about if you are not?
Get started with this template right now.
Company Organizational Chart
Works best for:
Org Charts, Operations, Mapping
An org chart is a visual guide that sums up a company’s structure at a glance—who reports to whom and who manages what teams. But it does more than just display the chain of command. It also showcases the structure of different departments and informs employees who to reach out to with issues and concerns. That makes it an especially valuable tool for new hires who are getting familiar with the company. Our templates make it easy for you to add your entire team and customize the chart with colors and shapes.
Action Priority Matrix Template
Works best for:
Mapping
You and your teammates probably have more ideas than resources, which can make it difficult to prioritize tasks. Use an Action Priority Matrix to help choose the order in which you will work on your tasks, allowing you to save time and money and avoid getting bogged down in unnecessary work. An Action Priority Matrix is a simple diagram that allows you to score tasks based on their impact and the effort needed to complete them. You use your scores to plot each task in one of four quadrants: quick wins, major projects, fill-ins, and thankless tasks.
Objectives and Key Results (OKRs) Template
Works best for:
Leadership, Strategic Planning, Project Planning
Clarity, focus, and structure — those are the key ingredients to feeling confident in your company’s directions and decisions, and an OKR framework is designed to give them to you. Working on two main levels — strategic and operational — OKRs (short for objectives and key results) help an organization’s leaders determine the strategic objectives and define quarterly key results, which are then connected to initiatives. That’s how OKRs empower teams to focus on solving the most pressing organizational problems they face.
Salesforce Implementation Plan
Works best for:
Roadmap, Planning, Mapping
The Salesforce Implementation Plan template offers a structured framework for planning and executing Salesforce deployment projects. By outlining key milestones, tasks, and dependencies, teams can ensure a smooth transition to the Salesforce platform. This template facilitates collaboration between IT and business teams, ensuring that implementation efforts are aligned with strategic objectives and deliver value to stakeholders.
User Persona Template
Works best for:
Marketing, Desk Research, User Experience
A user persona is a tool for representing and summarizing a target audience for your product or service that you have researched or observed. Whether you’re in content marketing, product marketing, design, or sales, you operate with a target in mind. Maybe it’s your customer or prospect. Maybe it’s someone who will benefit from your product or service. Usually, it’s a whole collection of personalities and needs that intersect in interesting ways. By distilling your knowledge about a user, you create a model for the person you hope to target: this is a persona.
Product Canvas Template
Works best for:
Desk Research, UX Design
Product canvases are a concise yet content-rich tool that conveys what your product is and how it is strategically positioned. Combining Agile and UX, a project canvas complements user stories with personas, storyboards, scenarios, design sketches, and other UX artefacts. Product canvases are useful because they help product managers define a prototype. Creating a product canvas is an important first step in deciding who potential users may be, the problem to be solved, basic product functionality, advanced functionalities worth exploring, competitive advantage, and customers’ potential gain from the product.