Jobs to be Done template
Understand when, how, and why customers buy your product.
About the Jobs To Be Done Framework
Jobs To Be Done (JTBD) is a theory of customer demand that describes why and how people decide to adopt new products or services. JTBD theory states that people shop and buy new products to transform their current situation and make progress on their goals. This is their Job to be done.
Product managers, marketers, and entrepreneurs use this theory to lower the risk of going to market with solutions people won’t buy.
Keep reading to know more about the Jobs to be Done framework template.
When to use the Jobs To Be Done Template
The Jobs To Be Done template makes it easy to put JTBD theory into practice and helps you analyze both the demand creation and hiring processes.
You can use the Jobs To Be Done framework template to directly capture all the necessary data points after conducting customer interviews. Alternatively, you can use it to summarize the series of customer interviews and the conclusions about the Jobs that customers are trying to get done.
By using the Jobs to be Done framework template, you will know why people choose your product or service, and you will be able to better attend to your demand and have more success in terms of sales and expansion.
A Jobs to Be Done example explained
One practical example of the Jobs to Be Done framework is when a Team Lead wants to enable their team to work more creatively and collaboratively. Their Job is not done yet, because there are some constraints.
The Team Lead noticed that people have worked in silos in the past and don’t want to change their ways of working. This interplay between goals and opposing constraints motivates the Team Lead to go and look for new solutions. Goals and constraints together create demand for new solutions. These events or realizations are called catalysts. They create urgency and often trigger the need for new products.
When people look for new solutions to accomplish their goals, they look for everything that helps them achieve their progress. In our example, it could be a tool, a training, a consultant, and so on. This is called a choice set, and it can be very diverse, going beyond a particular product category.
The process customers go through as they look for new solutions on the market is called hiring. People hire products to get their jobs done, similarly to a manager hiring new employees.
During the hiring process, people compare their current solutions to their considered options. Eventually, they hire a new solution and fire the old one**.** What makes the solution a winning one is when it seems trustworthy, and novel and gets customers to imagine how the solution works. This is what ultimately shapes their willingness to pay.
As customers decide and hire a solution, they continuously look for progress signals that show them if their solution had the desired effect.
How to capture research insights with the Jobs To Be Done template
Start by conducting interviews with recent buyers of your product or service. Talk to people who recently switched to your product, have used it for at least 2 or 3 months, and were in charge of making the final buying decision.
Separate your findings into three stages:
Demand creation
Get together to synthesize the unmet needs of your ideal customers. Start by first listing their goals and then constraints that block them from reaching those goals.
List all the events, frustrations, experiences, and other catalysts that created urgency during their shopping process.
Desired progress
Form groups and summarize your insights in a short story about your ideal customer and why they decided to make a change. Compare the stories of each group and discuss their nuances. Use the story later to inspire new ideas and align your team.
From your story, distill a simple Job to Be Done statement that expresses the key benefits customers are looking for.
Capture how the customer knows they are making progress as progress signals.
Hiring
List which solutions, products, or behaviors they hired, fired, and considered for their Job To Be Done.
Discuss each aspect of the hiring process. Use green and red stickies to highlight elements that increased or decreased trust, made the product seem good or bad value for money, and that helped or didn’t help customers imagine how the product could be used. Lastly, list factors that made the product seem novel or familiar.
After summarizing one or all of your interviews in this way, use the data to inspire changes to marketing, product, or sales. Jobs to be Done data enables you to reveal your ideal customer and design products that appeal to them.
What is the Jobs To Be Done framework?
The Jobs to be Done framework is a way to develop products considering your customer goals or their ‘jobs’. It’s also an approach to how your customer will ‘hire’ your product or service. With the Jobs to be Done framework, you will know why people choose your product or service, and you will be able to better attend to your demand and have more success in terms of sales and expansion.
Why is Jobs To Be Done important?
Using the Jobs to Be Done Framework is important because it helps you better understand why and how people decide to adopt new products or services. Product managers, marketers, and entrepreneurs use JTBD theory to lower the risk of going to market with solutions people won’t buy. Ensure you and your team make the right decisions by using Miro’s Jobs To Be Done Template!
Get started with this template right now.
Starfish Retrospective
Works best for:
Retrospectives, Agile Methodology, Meetings
The Starfish Retrospective template offers a structured approach to retrospectives using the metaphor of a starfish. It provides elements for identifying what to start, stop, continue, do more of, and do less of. This template enables teams to reflect on past iterations, identify actionable insights, and prioritize improvements. By promoting clarity and focus, the Starfish Retrospective empowers teams to drive meaningful change and continuous improvement effectively.
PI Planning Template
Works best for:
PI Planning, Product Management
The Miro PI Planning Template streamlines the Program Increment planning process for Agile teams. It facilitates a collaborative environment, enabling teams to efficiently align on strategies, identify dependencies, and convert decisions into actionable tasks. With features like real-time collaboration, Jira integration, and a centralized workspace, the template supports teams in enhancing efficiency, engagement, and decision-making.
Product Development Phases
The Product Development Phases template assists product teams in managing and tracking product development stages effectively. By defining key phases such as ideation, design, development, and launch, this template provides a structured framework for project planning and execution. With sections for setting milestones, allocating resources, and tracking progress, it enables teams to streamline development processes and drive projects to successful completion. This template serves as a roadmap for navigating the complexities of product development and ensuring timely delivery of high-quality products.
Customer Problem Statement Template
Works best for:
Ideation, Design Thinking, Product Management
Put yourself in the shoes of your consumers with a customer problem statement. Figure out their problems and how your product or service can solve those problems and make their lives easier. As a bonus, you’ll better understand your customers throughout the process.
Cross Functional Flowchart
Works best for:
Org Charts, Business Management
Have a quick look at everyone on a project and see exactly what they’ll contribute. That’s the clarity and transparency a cross-functional flowchart will give you. These are also called “swim lane” flowcharts because each person (each customer, client, or representative from a specific function) is assigned a lane—a clear line—that will help you visualize their roles at each stage of the project. This template will empower you to streamline processes, reduce inefficiencies, and make meaningful cross-functional relationships.
Sustainable Product Innovation Board
Works best for:
Product Management, Planning
The Sustainable Product Innovation Board template supports sustainable product development practices. By integrating sustainability criteria into product ideation, design, and implementation processes, this template fosters eco-friendly product innovation. With sections for evaluating environmental impacts and setting sustainability goals, it enables teams to create products that minimize ecological footprints and promote social responsibility. This template serves as a framework for driving sustainable business practices and meeting consumer demands for environmentally conscious products.