Empathy Mapping by ServiceNow
Help establish happy and loyal customers
Why use this?
To understand our user's emotional states and attitudes and to incorporate that empathy into our products
To help establish happy and loyal customers
What is this used for?
An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. This is qualitative method that externalizes knowledge about users in order to create a shared understanding of user needs and aid in decision-making. This process can help distill and categorize your knowledge of the user into one place.
What do I need?
Stakeholders
Designers, product managers, sales, marketing, etc.
Customer or user research (qualitative data): user interviews, field studies, diary studies, listening sessions, or qualitative surveys
How do I proceed?
Define the scope and goal
Gather your team for a workshop
Individually write sticky notes for each quadrant
As a team, converge and cluster the sticky notes within each quadrant
Plan to circle back to the empathy map as more research is gathered or to guide UX decisions
This template was created by ServiceNow.
Get started with this template right now.
Customer Journey Map by Hustle Badger
Works best for:
Customer Journey Map
Customer journey mapping is a method that visualizes and narrates how users navigate a site or app to achieve their objectives.
Storyboarding Template
The Storyboarding Template is an excellent way to visualize how people will experience your concept in action. It primarily consists of images, which enable teams to communicate ideas with greater clarity and emotional impact than words alone. You don't need exceptional artistic skill to create storyboards; you simply need to depict a meaningful sequence of events.
Look Mock Analyze Template
Works best for:
Design, Desk Research, Product Management
Doing your homework (aka, the research) is a key step in your design process, and the Look, Mock, Analyze approach helps you examine, structure, and streamline that step. With this powerful tool you’ll be able to identify your strengths and weaknesses, what you did right or wrong, and whether you spent time efficiently. Our Look, Mock, Analyze template makes it so easy for you to discover inspiration, mock up designs, and get feedback — you can start by setting up your board in less than a minute.
Low-Fidelity Prototype Template
Works best for:
Design, Desk Research, Wireframes
Low fidelity prototypes serve as practical early visions of your product or service. These simple prototypes share only a few features with the final product. They are best for testing broad concepts and validating ideas. Low fidelity prototypes help product and UX teams study product or service functionality by focusing on rapid iteration and user testing to inform future designs. The focus on sketching and mapping out content, menus, and user flow allows both designers and non-designers to participate in the design and ideation process. Instead of producing linked interactive screens, low fidelity prototypes focus on insights about user needs, designer vision, and alignment of stakeholder goals.
AI-Enhanced Empathy Map
Works best for:
Market Research, Research & Design
AI Enhanced Empathy Map combines traditional empathy mapping with AI insights. This innovative template helps you gather and analyze user data, leading to more accurate and personalized user experiences. Ideal for product development teams using AI.
Good, Bad, Ideas, Action, Kudos Retrospective
Works best for:
Retrospectives, Meetings, Agile Methodology
The Good, Bad, Ideas, Action, Kudos Retrospective template offers a structured approach to retrospectives by categorizing feedback into five key areas: good, bad, ideas, action items, and kudos (appreciations). It provides elements for team members to share their thoughts, suggestions, and acknowledgments. This template enables teams to reflect on past performance, generate actionable insights, and celebrate achievements. By promoting inclusivity and constructive feedback, the Good, Bad, Ideas, Action, Kudos Retrospective empowers teams to foster collaboration, drive continuous improvement, and strengthen team dynamics effectively.