Empathy Map Template by Jeshua MacDonald
Empathy is a core part of human centred design. It helps us connect and engage with people directly, and can reveal valuable insight into the way they think, the values they hold, the way they do things and why.
An Empathy map is a design tool to help you better understand your users. It will help you to capture insights about your users behaviours and attitudes - from observable things like what they say and do - through to inferred thoughts and feelings. Getting these onto a canvas you help you to synthesise research observations and reveal deeper insights about a users needs, in a visual format.
With this canvas, don’t get too hung up on what goes where. E.g is that a “says or does?” The purpose of the exercise isn’t to correctly categorise, but to empathise and identify with the user.
This template was created by Jeshua MacDonald.
Get started with this template right now.
Empathy Map Canvas by Sampriti Jain
Works best for:
Market Research, Strategy & Planning
The Empathy Map Canvas template allows you to explore user behaviors and emotions comprehensively. It’s designed to help you visualize user experiences and create solutions that truly meet their needs. Perfect for UX teams and product developers.
Experience Mapping Template
Works best for:
Desk Research, Mapping
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
Storyboarding Toolkit
Works best for:
Storyboard, Design, Planning
Streamline your storytelling process with the Storyboarding Toolkit. This comprehensive template provides all the tools you need to create detailed storyboards, including scene planning, character development, and timeline management. It's perfect for filmmakers, designers, and marketing teams looking to create cohesive and engaging narratives. Use this toolkit to organize your ideas, ensure consistency, and bring your stories to life with clarity and precision.
Purple Sector Empathy Map
Works best for:
Market Research, Research & Design
Purple Sector Empathy Map is an innovative tool for exploring user experiences. By visualizing users' thoughts, feelings, and behaviors, you can create more engaging and user-friendly products. Ideal for teams focused on user experience.
Empathy Map Pro
Works best for:
Market Research, Research & Design
Empathy Map Pro helps you dive deeper into understanding your users. By exploring their thoughts, feelings, and experiences, you can create more effective solutions tailored to their needs. This advanced template is perfect for product development teams aiming to enhance user satisfaction and drive innovation.
Perceptual Map Template
Works best for:
Marketing, Desk Research, Mapping
To shape your messaging, tailor your marketing, improve your product, and build your brand, you have to know your customers’ perceptions — what they think of you and your competitors. You can gain those insights by exploring a perceptual map. This simple, powerful tool creates a visual representation of how customers rank your price, performance, safety, and reliability. Put this template to work and you’ll be able to size up your competition, see gaps in the market, and understand changes in customer behavior and purchasing decisions.