Elevator Pitch Template
Come together as a team and create a powerful Elevator Pitch with Miro’s template. Move projects forward and get your product idea funded with a killer storyline.
About the Elevator Pitch Template
Fabric Group, a software development consultancy, designed this Elevator Pitch Template to help teams understand how to craft a winning elevator pitch. This template has a step-by-step guide, so you and your team can collaboratively come up with a killer elevator pitch for your project or product.
What’s the Elevator Pitch Template?
The Elevator Pitch Template consists of frames containing instructions on running an elevator pitch workshop with your team. An elevator pitch is a persuasive short description of your idea, project, or product. An elevator pitch succinctly communicates all the benefits and strengths of your product idea, so you can spark investors’ and stakeholders’ interests.
If you are a product owner, UX designer, business analyst, strategist, or marketer, getting buy-in for your projects becomes easier when you define your product’s nature. When you create an elevator pitch, you’ll uncover these key elements:
Target users
Users needs
Product name
Product category
Key product benefit
Competitors
Key differentiators
The elevator pitch will look like this:
For (target audience) who (audience needs), the (product/service) is a (product category) that (benefit for the user) unlike (name competitors) our product (describe what the product does better).
Take a look at this elevator pitch example from Nintendo Wii:
For parents with young families, who are scared by traditional game consoles, the Nintendo Wii is a family entertainment system that lets families play together. Unlike the Xbox and PS3, which have complicated joysticks, our product uses a natural gesture-based approach to gaming that lets the whole family play.
Benefits of the Elevator Pitch Template
This elevator pitch workshop helps teams to gather ideas and validate assumptions about a new product.
This template brings a common understanding and alignment amongst teams, defining what the product is and who it is for.
At the end of this workshop, you will have your elevator pitch to present to stakeholders and pitch presentations.
How do you make an elevator pitch?
The Elevator Pitch Template has a step-by-step guide on how to run a workshop to craft the perfect elevator pitch.
Before starting, pay attention to the following instructions on the template:
Plan in advance.
Adapt the workshop to your needs.
Set clear rules and expectations.
Change the elevator pitch guidelines, if needed.
Facilitating an elevator pitch workshop:
Brainstorm ideas and add them to each row of the template.
Cluster similar ideas and themes.
Dot vote findings so you can rank the best ideas per user type.
Repeat this process until you finish the board frame working spaces.
Once you have your ideas in place, set up break out rooms and ask participants to come up with the final elevator pitch. In the end, come together as a group and discuss which elevator pitch suits your product best.
What does a good elevator pitch include?
There are a few things that a good elevator pitch should have: it must be short, take no more than 60 seconds to be read, easy to understand, have an interesting hook and convince the audience why they should use your product instead of the competitor. Remember, the elevator pitch should be enticing, and it’s the first time most people are hearing about your product, make a good first impression!
What are the 7 steps to making an elevator pitch?
The elevator pitch contains seven sections explaining your product or service briefly: who is it for, their needs, your product name, your product category, the key benefit, your direct competitors, and why you are better than them. After you come up with the answer to these sections, you can craft your elevator pitch and present it to stakeholders.
Get started with this template right now.
RACI Matrix Template
Works best for:
Leadership, Decision Making, Org Charts
The RACI Matrix is an essential management tool that helps teams keep track of roles and responsibilities and can avoid confusion during projects. The acronym RACI stands for Responsible (the person who does the work to achieve the task and is responsible for getting the work done or decision made); Accountable (the person who is accountable for the correct and thorough completion of the task); Consulted (the people who provide information for the project and with whom there is two-way communication); Informed (the people who are kept informed of progress and with whom there is one-way communication).
Funding Tracker Template
Works best for:
Kanban Boards, Operations
For many organizations, especially non-profits, funding is their lifeblood—and meeting fundraising goals is a crucial part of carrying out their mission. A funding tracker gives them a powerful, easy-to-use tool for measuring their progress and staying on course. And beyond helping you visualize milestones, this template will give you an effective way to inspire the public to donate, and help you keep track of those donors. It’s especially useful when you have multiple donations coming from a variety of sources.
Business Model Canvas Template
Works best for:
Leadership, Agile Methodology, Strategic Planning
Your business model: Nothing is more fundamental to who you are, what you create and sell, or ultimately whether or not you succeed. Using nine key building blocks (representing nine core business elements), a BMC gives you a highly usable strategic tool to develop and display your business model. What makes this template great for your team? It’s quick and easy to use, it keeps your value proposition front and center, and it creates a space to inspire ideation.
Competitive Analysis Template
Works best for:
Marketing, Decision Making
Developing a great product starts with knowing the lay of the land (meaning who you’re up against) and answering a few questions: Who are your competitors? How does your product or service compare? What makes you stand out? A competitive analysis will help find the answers, which can ultimately shape your product, value prop, marketing, and sales strategies. It’s a great exercise when a big business event is about to occur — like a new product release or strategic planning session.
Digital Marketing Plan Template
Works best for:
Strategy, Planning, Marketing
Crafting an effective digital marketing strategy can be a daunting task, but the Digital Marketing Plan Template can make it easier for you. This tool allows you to map out every channel tactic and is particularly beneficial in fostering collaboration among team members in a centralized space. The template's clear structure and intuitive editing features ensure a well-defined digital marketing strategy while also encouraging real-time collaboration. With the ability to seamlessly collaborate, share insights, and collectively contribute, your team can create a dynamic and successful digital marketing plan.
Mitch Lacey's Estimation Game Template
Works best for:
Leadership, Agile Methodology, Prioritization
A wordy name but a simple tool, Mitch Lacey’s Estimation Game is an effective way to rank your work tasks by size and priority — so you can decide what to tackle first. In the game, notecards represent your work items and feature ROI, business value, or other important metrics. You’ll place each in a quadrant (ranking them by size and priority) to help you order them in your upcoming schedule. The game also empowers developers and product management teams to work together and collaborate effectively.