Elevator Pitch Template
Come together as a team and create a powerful Elevator Pitch with Miro’s template. Move projects forward and get your product idea funded with a killer storyline.
About the Elevator Pitch Template
Fabric Group, a software development consultancy, designed this Elevator Pitch Template to help teams understand how to craft a winning elevator pitch. This template has a step-by-step guide, so you and your team can collaboratively come up with a killer elevator pitch for your project or product.
What’s the Elevator Pitch Template?
The Elevator Pitch Template consists of frames containing instructions on running an elevator pitch workshop with your team. An elevator pitch is a persuasive short description of your idea, project, or product. An elevator pitch succinctly communicates all the benefits and strengths of your product idea, so you can spark investors’ and stakeholders’ interests.
If you are a product owner, UX designer, business analyst, strategist, or marketer, getting buy-in for your projects becomes easier when you define your product’s nature. When you create an elevator pitch, you’ll uncover these key elements:
Target users
Users needs
Product name
Product category
Key product benefit
Competitors
Key differentiators
The elevator pitch will look like this:
For (target audience) who (audience needs), the (product/service) is a (product category) that (benefit for the user) unlike (name competitors) our product (describe what the product does better).
Take a look at this elevator pitch example from Nintendo Wii:
For parents with young families, who are scared by traditional game consoles, the Nintendo Wii is a family entertainment system that lets families play together. Unlike the Xbox and PS3, which have complicated joysticks, our product uses a natural gesture-based approach to gaming that lets the whole family play.
Benefits of the Elevator Pitch Template
This elevator pitch workshop helps teams to gather ideas and validate assumptions about a new product.
This template brings a common understanding and alignment amongst teams, defining what the product is and who it is for.
At the end of this workshop, you will have your elevator pitch to present to stakeholders and pitch presentations.
How do you make an elevator pitch?
The Elevator Pitch Template has a step-by-step guide on how to run a workshop to craft the perfect elevator pitch.
Before starting, pay attention to the following instructions on the template:
Plan in advance.
Adapt the workshop to your needs.
Set clear rules and expectations.
Change the elevator pitch guidelines, if needed.
Facilitating an elevator pitch workshop:
Brainstorm ideas and add them to each row of the template.
Cluster similar ideas and themes.
Dot vote findings so you can rank the best ideas per user type.
Repeat this process until you finish the board frame working spaces.
Once you have your ideas in place, set up break out rooms and ask participants to come up with the final elevator pitch. In the end, come together as a group and discuss which elevator pitch suits your product best.
What does a good elevator pitch include?
There are a few things that a good elevator pitch should have: it must be short, take no more than 60 seconds to be read, easy to understand, have an interesting hook and convince the audience why they should use your product instead of the competitor. Remember, the elevator pitch should be enticing, and it’s the first time most people are hearing about your product, make a good first impression!
What are the 7 steps to making an elevator pitch?
The elevator pitch contains seven sections explaining your product or service briefly: who is it for, their needs, your product name, your product category, the key benefit, your direct competitors, and why you are better than them. After you come up with the answer to these sections, you can craft your elevator pitch and present it to stakeholders.
Get started with this template right now.
3 Horizons of Growth Template
Works best for:
Leadership, Strategic Planning, Project Planning
Featured in The Alchemy of Growth, this model gives ambitious companies a way to balance the present and the future—in other words, what’s working in the existing business and what emerging, possibly-profitable growth opportunities lie ahead. Then teams across the organization can make sure that their projects map to and support the organization’s goals. The 3 Horizons of Growth model is also a powerful way to foster a culture of innovation—one that values and depends on experimentation and iteration—and to identify opportunities for new business.
Editorial Calendar Template
Works best for:
Marketing, Strategic Planning, Project Planning
If your company is like most, content is a big thing. You create more of it (and a lot faster) than you create almost anything else. It includes blogs, newsletters, social media posts, ads, and more—and it requires ideating, writing, editing, and publishing. That’s why every content team needs an editorial calendar. The template will let you easily create a calendar that empowers your team to plan strategically, keep things organized (by content type, writer, channel, and delivery date), and finalize/post all content on schedule.
Social Media Calendar Template
Works best for:
Project Planning, Marketing
Most businesses have a social media presence, but many of them aren’t using social media as a competitive differentiator. The Social Media Calendar template allows you to plan, schedule, and craft posts for LinkedIn, Twitter, Facebook, Instagram, and Pinterest, so you can leverage social media as a strategic tool to promote your brand. Use the Social Media Calendar template to plan out your social content a week, month, or quarter in advance. Collaborate with the marketing team, prepare for product launches and major initiatives, and share draft social posts.
Brand Positioning Template
Works best for:
Strategy, Branding, Planning
The Brand Positioning Template is a valuable tool that helps businesses establish a strong market presence. It brings clarity and focus to a brand's identity and messaging by guiding users through a structured process. This ensures all aspects of a brand's positioning are aligned and thoughtfully considered. The Brand Positioning Template helps businesses articulate their unique value proposition, ensuring their messaging resonates effectively with their target audience and stands out.
Assumption Grid Template
Works best for:
Leadership, Decision Making, Strategic Planning
Someone wise once said that nothing in life is certain. But the waters of the business world? It can seem especially uncertain and unclear. An Assumption Grid can help you navigate those waters and make your decisions confidently. It organizes your business ideas according to the certainty and risk of each — then your team can discuss them and make judgment calls, prioritize, mitigate risk, and overcome uncertainties. That’s why an Assumption Grid is a powerful tool for getting past the decision paralysis that every team occasionally faces.
Design Brief Template
Works best for:
Design, Marketing, UX Design
For a design to be successful, let alone to be great, design agencies and teams have to know the project’s goals, timelines, budget, and scope. In other words, design takes a strategic process—and that starts with a design brief. This helpful template will empower you to create a brief that builds alignment and clear communication between your business and your design agency. It’s the foundation of any creative project, and a single source of truth that teams can refer to all along the way.