Digital Marketing Plan Template
From top-of-the-funnel awareness to bottom-of-the-funnel conversion, explore strategic insights across key channels such as content, SEO, paid acquisition, social media, and email marketing with the digital marketing plan template.
About the Digital Marketing Plan Template
The digital marketing plan template is a comprehensive guide to help you create successful digital marketing strategies. With its well-organized structure, this template simplifies the complexities of online marketing and breaks down your strategy into key areas.
Top of the funnel: Build awareness and attract potential customers.
Middle of the funnel: Deepen engagement and foster relationships.
Bottom of the funnel: Focus on conversion and retention.
Within these funnel stages, the template contains various marketing channels, providing a holistic approach to your strategy:
Content Marketing: Create high-quality, engaging content to captivate your target audience.
Search Engine Optimization (SEO): Optimize your online presence to improve your website's visibility on search engines.
Paid Acquisition: Invest in paid advertising channels strategically to drive traffic and increase conversions.
Social Media Marketing: Use social media platforms to connect with your target audience and build brand awareness.
Email Marketing: Develop effective email campaigns to nurture leads and maintain strong customer relationships.
Each section is designed meticulously to ensure a thorough exploration of critical elements, empowering the creation of an impactful digital marketing plan.
How to use the digital marketing plan template in Miro
When creating a digital marketing plan using Miro, there are several steps to follow:
Step 1: Edit the template
Each section of the template is editable. Double-click the fields to make changes that fit your unique business goals and objectives. You can update the text, add or remove fields, and customize it to make it your own.
Step 2: Expand sections with one click If you need more space for details, simply double-click on any table or section. This action expands the template, giving you more room to input your insights and plans. It's an easy way to accommodate the specific requirements of your strategy.
Step 3: Add context You can integrate other artifacts into your Miro board to enrich your strategy. This could include market research findings, competitor analyses, or creative assets. Drag and drop these elements onto the board to provide more context and ensure a comprehensive view of your entire marketing ecosystem.
Step 4: Collaborate with your team Miro is designed for collaboration. Share your board with team members, allowing them to contribute to the digital marketing plan. Whether your team is in the same room or scattered across the globe, Miro provides a centralized space for everyone to collaborate in real time.
Step 5: Update as needed As your digital marketing plan evolves, easily update the template with new insights or changes, ensuring your strategy remains dynamic and effective.
Why should you use a digital marketing plan template?
Here are some of the benefits that our template offers:
Clarity and focus: Our digital marketing plan template helps you articulate your goals clearly, ensuring your team is aligned with the overarching strategy.
Efficiency: Save time and resources by following a structured approach covering all digital marketing aspects.
Consistency: Maintain a consistent brand image across different channels and stages of the customer journey.
Measurable results: Set measurable KPIs and track your progress over time, allowing for data-driven adjustments to your strategy.
Collaboration: Foster collaboration among team members by providing a centralized space for planning and execution.
Discover more marketing plan examples and supercharge your marketing efforts.
Can I customize the template to suit my unique business needs?
The template is fully editable, allowing you to tailor it to your goals and requirements.
How do I expand the template to include more details?
Double-click on any table or section to expand it, providing additional space for your insights and plans.
Can I integrate other documents or assets into the Miro board?
Yes, Miro allows you to seamlessly add artifacts such as market research, competitor analyses, and creative assets for a comprehensive view.
Get started with this template right now.
SWOT Analysis Template
Works best for:
Decision Making, Strategic Planning, Prioritization
When you’re developing a business strategy, it can be hard to figure out what to focus on. A SWOT analysis helps you hone in on key factors. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors, like your employees, intellectual property, marketing strategy, and location. Opportunities and threats are usually external factors, like market fluctuations, competition, prices of raw materials, and consumer trends. Conduct a SWOT analysis whenever you want to explore opportunities for new businesses and products, decide the best way to launch a product, unlock your company’s potential, or use your strengths to develop opportunities.
Marketing Funnel Template
Works best for:
Marketing, Strategy and Planning
The Marketing Funnel Template is a powerful tool for businesses and marketers to understand and capture the complexities of the customer journey. From the initial awareness stage to loyalty, this template helps visualize each step of the process, making it easier to formulate strategies and allocate resources. One of its most significant benefits is the ability to visualize marketing efforts, ensuring they align with each phase of the customer journey. This results in more targeted initiatives, better resource utilization, and, ultimately, improved conversion rates. The template is an invaluable asset that helps businesses stay organized and focused on their marketing goals.
This or That Template
Works best for:
Marketing, Meetings, Workshops
If you’re a social media manager, a designer, or just someone who loves photography, then you’ve probably seen the “This or That” game on Instagram. The premise is simple: You make two parallel lists that pit a series of choices against each other, like “apples or oranges” or “pizza or hot dogs”. The Instagram user chooses between the various options by circling the one that they prefer. Then they share the completed game with their followers. Although it was popularized on Instagram, you can use This or That on other social media platforms too, or even your website or blog.
Practical Customer Journey Mapping by Alex Gilev
Works best for:
Customer Journey Map
Today, customers hold companies to high standards for product quality and user experience.
Opportunity Canvas Template
Works best for:
Leadership, Decision Making, Strategic Planning
Features and capabilities — they make or break a product, which is why companies spend so much time and effort focusing on them. Sound like you? Try it with an Opportunity Canvas. This streamlined one-pager gives you and your team the power to improve your product by exploring the use cases, potential setbacks, strategies, challenges, and metrics. An Opportunity Canvas is ideal if you’ve already built a product, because you don’t need to consider the operational or revenue model.
Communications Plan Template
Works best for:
Marketing, Project Management, Project Planning
You saw the opportunity. You developed the product. Now comes an important step: Find your audience and speak to them in a way that’s clear, memorable, and inspiring. You need a communications plan—a strategy for controlling your narrative at every stage of your business—and this template will help you create a good one. No need to build a new strategy every time you have something to communicate. Here, you can simplify the process, streamline your messaging, and empower you to communicate in ways that grow with your business.