Customer Journey Mapping Template Pack
Use this template to easily create customer journey maps for projects of all kinds.
About the Customer Journey Mapping Template Pack
Creating an effective customer journey map can be a daunting task, especially if you're starting from scratch. To streamline this process and ensure that you're covering all essential aspects of the customer journey, using a customer journey map template pack can be incredibly beneficial. This template pack is designed to help businesses of all sizes build more detailed and impactful customer experiences efficiently.
Key features of the customer journey map template pack
Pre-designed frameworks: Each template in the pack has a pre-designed framework outlining typical customer journey stages. These frameworks save time and ensure no critical touchpoints or stages are overlooked.
Customizable elements: The templates are fully customizable, allowing you to tailor each aspect of the journey to fit your customer personas' unique needs and behaviors. Whether you need to add extra steps, adjust the path based on customer feedback, or highlight specific areas for improvement, these templates adapt to your requirements.
Built-in guidance: Often, the template pack includes helpful tips and best practices for each stage of the journey. This guidance can be invaluable for teams new to customer journey mapping or looking to refine their existing strategies.
Visual consistency: With professionally designed templates, you maintain visual consistency across all your journey maps. This not only makes your maps easier to understand and present but also enhances team and stakeholder communication.
Scalability: As your business grows and evolves, your customer journey maps should evolve too. The template pack is scalable, making it easy to update your maps or create new ones as you expand your market, introduce new products, or enter new customer segments.
How to use the customer journey mapping template pack
This template breaks down the work you will need to do to create an effective CJM. Each week there are three main tasks and a supporting meeting. Under each week, you'll see three trios: Task, Meeting, Template, and a corresponding working area with blank versions to work in.
Here’s what you will find in the template pack:
Week 1:
Align the scope of a project plan where you can lay out the full project overview
Understand the stakeholders with the stakeholder map template to work on RACI models
Set workflows with the project timeline to manage and track deliverables
Week 2:
Schedule interviews and begin conducting user research
Compile and review data, making notes and assessing feedback
Begin building personas together with your team
Week 3:
Review insights and build on your user personas
Use the data and insights uncovered to create a complete customer journey map
How the customer journey map template pack helps you build better experiences
By leveraging the customer journey map template pack, you can build better customer experiences with confidence. Here’s how:
Efficiency: Jumpstart your mapping process with templates that are ready to go. Spend less time on setup and more time on analysis and refinement.
Accuracy: Ensure that every customer touchpoint is considered and mapped accurately, reducing the risk of missing critical interactions that could affect customer satisfaction.
Collaboration: Templates designed for teamwork encourage collaboration. Teams can work together seamlessly, from marketing to customer service, ensuring that all perspectives are considered and the customer experience is cohesive.
Strategic insight: With a comprehensive view provided by a well-constructed template, you can more easily identify pain points and opportunities for enhancement. Strategic insights gained from detailed analysis can lead to impactful changes that significantly improve the customer journey.
Customer-centric focus: The template pack keeps you focused on the customer’s needs and expectations, helping you design experiences that truly resonate. This customer-centric approach is key to increasing satisfaction, loyalty, and advocacy.
Using a Customer Journey Map Template Pack simplifies the mapping process and enhances the quality of your customer insights. This strategic tool supports your efforts to deliver exceptional customer experiences that are both memorable and rewarding. Whether you're refining an existing journey or starting a new mapping project, the template pack is an invaluable resource for achieving deeper customer engagement and sustained business growth.
Miro's customer journey mapping template pack free?
Yes, the CJM template pack is 100% free. Once you sign up for Miro, you can access the template and all collaborative features.
How do I create a customer journey map in Miro?
You can either create a customer journey map from scratch or use one of our ready-made templates to guide you. We know you and your team have unique needs, and that’s why Miro has an extensive set of tools where you can draw and build a CJM intuitively and with no prior design experience.
Get started with this template right now.
Product Positioning Template
Works best for:
Marketing, Product Management, Desk Research
For better or for worse, your company’s chances for success hinge partially on your market. As such, before you start building products and planning strategies, it’s a good idea to conduct a product positioning exercise. A product positioning exercise is designed to situate your company and your offering within a market. The product positioning template guides you to consider key topics such as defining your product and market category, identifying your target segment and competitors, and understanding your key benefits and differentiation.
Timeline Template
Works best for:
Project Management, Flowcharts, Project Planning
A timeline displays a chronological order of important dates, and scheduled events. Timelines help product managers, project managers, and team members tell visual stories about progress and obstacles. Timelines enable teams to see at a glance what happened before, what progress is happening now, and what needs tackling in the future. Projects or products with specific purpose or deliverables should be based on a timeline to be successful. Use the timeline as a shared reference for start dates, end dates, and milestones.
Cross Functional Flowchart
Works best for:
Org Charts, Business Management
Have a quick look at everyone on a project and see exactly what they’ll contribute. That’s the clarity and transparency a cross-functional flowchart will give you. These are also called “swim lane” flowcharts because each person (each customer, client, or representative from a specific function) is assigned a lane—a clear line—that will help you visualize their roles at each stage of the project. This template will empower you to streamline processes, reduce inefficiencies, and make meaningful cross-functional relationships.
Weekly Planner Template
Works best for:
Business Management, Project Planning
A weekly planner is a schedule that outlines your plans and activities for the week ahead. It helps you manage your time, keep track of your tasks, and organize your team on a day-to-day basis. Unlike traditional planners, which are often non-customizable, this weekly planner can be modified to suit your specific needs.
BCG Matrix Template
Works best for:
Strategic Planning
Use the BCG matrix template to make informed and strategic decisions about growth opportunities for your business. Assign your portfolio of products to different areas within the matrix (cash cows, dogs, question marks, stars) to prioritize where you should invest your time and money to see the best results.
User Flow Template
Works best for:
Desk Research, Flowcharts, Mapping
User flows are diagrams that help UX and product teams map out the logical path a user should take when interacting with a system. As a visual tool, the user flow shows the relationship between a website or app’s functionality, potential actions a user could take, and the outcome of what the user decides to do. User flows help you understand what a user does to finish a task or complete a goal through your product or experience.