Competitor Product Research
Actionable business-model and customer-benefits-driven competitor product research.
This format allows you to discover untapped opportunities and generate informed product and growth hypotheses.
Competitor product research yields the most results not when it's based on feature comparison tables, but when the facts uncovered feed the hypotheses bank that ideally go through additional validation. Check out the template to know more.
This template was created by Milena Ryzhkova.
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Working Backwards Template
Works best for:
Desk Research, Strategic Planning, Product Management
Find out how to use the Working Backwards template to plan, structure, and execute the launch of a new product. Using the template, you’ll figure out if the product is worth launching in the first place.
Empathy Map by Aremu Dominion
Works best for:
Product Management
Improve your understanding of customer needs with the Empathy Map by Aremu Dominion. This template allows you to capture and analyze your audience's emotions, thoughts, and experiences. Use it to create user-centered products and services that resonate with your customers. Perfect for design thinking workshops, product development, and marketing teams focused on empathy-driven innovation.
Product Metrics & Analytics
Works best for:
Product Management, Planning
The Compelling Product Offer template assists product teams in defining and measuring key product metrics effectively. By identifying performance indicators, setting benchmarks, and tracking progress, this template enables teams to evaluate the success of product initiatives objectively. With sections for defining KPIs, visualizing data, and analyzing trends, it provides actionable insights for driving product improvements and optimizations. This template serves as a dashboard for monitoring product performance and making data-driven decisions that enhance the overall product offering.
Define A Winning Product Vision
Works best for:
Product Management, Planning
The Define A Winning Product Vision template assists product teams in articulating compelling visions for product development. By defining goals, target markets, and differentiation strategies, this template aligns teams around a shared vision for success. With sections for outlining product features, benefits, and value propositions, it communicates the essence of the product effectively. This template serves as a guiding light for product development efforts, inspiring creativity and focus as teams work towards bringing the product vision to life.
AARRR Template
Works best for:
Marketing, Strategic Planning, Project Planning
Sometimes called “Pirate Metrics” because of the name (go ahead, say it, it’s fun), AARRR is a valuable approach for startups to consider. That’s because AARRR stands for Acquisition, Activation, Retention, Referral, and Revenue—five key types of user behavior that are highly measurable and drive growth. Ask and answer the right questions around each of these five factors, and you’ll be able to establish clear goals and identify the best steps to help reach them.
Journey Map To Plot the Customer Experience
Works best for:
Customer Journey Map
A journey is a tool to map out the customer experience of (a part of) your product/service in a visual way.