Behavior Design Mapping (Journey)
This map is a behavior micro-journey and should be feeding from a higher level map.
This map could be adapted to be used for building a new product as well as improving existing ones using Behaviorial Science Principles.
It includes the Components of the COM-B Model to make sure that what you are building still does not cause unnecessary friction (sometimes designing for friction is good).
This Journey should help you understand from a behavior perspective what is making an experience difficult for you customer or user.
You should already know a chosen behavior you are looking to drive and then map backwards from that behavior.
The LanesThe Map has different lanes:
1. Stages: These can help you understand the high level organization of the actions
2. Actions: The behaviors the actors have to perform (these should be observable)
3. Friction: The friction level in the experience
4. Influences on Behavior: Using the COM-B model to map:
Capability
Motivation
Opportunity
5. Intervention Strategy Ideas: Things we can think of that would be able to deal with the barriers influencing the behavior.
6. Other Possible lanes: Depending on your project you may want to add other lanes.
This template was created by Robert Meza.
Get started with this template right now.
User Journey Mapping Workshop
Works best for:
Customer Journey Map
The User Journey Mapping workshop offers a 90 minute + workshop template that helps your team collaborate virtually and create comprehensive user journey maps.
User Research Kick-off Canvas
Works best for:
Customer Journey Map
The User Research Kick-off canvas aims to open the research conversation to create alignment, input, collaboration and engagement with stakeholders early in your research journey, paving the way for some awesome and impactful user research.
User Experience Map FlyUX
Works best for:
Customer Journey Map
The User Experience Map visually shows what FlyUX users do, think, want and feel while using the app. All based on user research.
Storyboarding, Journey Mapping, and Alignment
Works best for:
Customer Journey Map
This template has three activities that are great for workshopping in virtual team environments.
Niching Down: Online Course Persona Empathy Map
Works best for:
Market Research, Research & Design
Niching Down Online Course Persona Empathy Map helps you tailor online courses to specific personas. By understanding their needs and motivations, you can design more effective and engaging course content. Perfect for course developers and educators.
Fly UX Customer Journey Map
Works best for:
Customer Journey Map
I created this Customer Journey Map as part of a UX Design certifcation program, for UX Design Insitute.