Behavior Design Mapping (Journey)
This map is a behavior micro-journey and should be feeding from a higher level map.
This map could be adapted to be used for building a new product as well as improving existing ones using Behaviorial Science Principles.
It includes the Components of the COM-B Model to make sure that what you are building still does not cause unnecessary friction (sometimes designing for friction is good).
This Journey should help you understand from a behavior perspective what is making an experience difficult for you customer or user.
You should already know a chosen behavior you are looking to drive and then map backwards from that behavior.
The LanesThe Map has different lanes:
1. Stages: These can help you understand the high level organization of the actions
2. Actions: The behaviors the actors have to perform (these should be observable)
3. Friction: The friction level in the experience
4. Influences on Behavior: Using the COM-B model to map:
Capability
Motivation
Opportunity
5. Intervention Strategy Ideas: Things we can think of that would be able to deal with the barriers influencing the behavior.
6. Other Possible lanes: Depending on your project you may want to add other lanes.
This template was created by Robert Meza.
Get started with this template right now.
Niching Down: Online Course Persona Empathy Map
Works best for:
Market Research, Research & Design
Niching Down Online Course Persona Empathy Map helps you tailor online courses to specific personas. By understanding their needs and motivations, you can design more effective and engaging course content. Perfect for course developers and educators.
Journey Map To Plot the Customer Experience
Works best for:
Customer Journey Map
A journey is a tool to map out the customer experience of (a part of) your product/service in a visual way.
Experience Map
Works best for:
Customer Journey Map
Experience mapping looks at your customer’s end to end experience with your brand to identify areas ripe for improvement and innovation.
Story Mapping by Sergio Schüler
Works best for:
Customer Journey Map
This template is perfect for product teams to flash out a feature idea.
Storyboarding, Journey Mapping, and Alignment
Works best for:
Customer Journey Map
This template has three activities that are great for workshopping in virtual team environments.
Customer Journey Map by Columbia Road
Works best for:
Customer Journey Map
The aim of the customer journey is to help you break down the customer's activities from both a front-end and back-end perspective.