Empathy Mapping by Atlassian
Follow these guidelines for Empathy Mapping.
Guidelines for Empathy Mapping
Step 1: Set the stage
5 min
Share 1-3 personas and any user research or data you have.Explain that the group's task for the next hour is to immerse themselves in the target personas. This isn't a sterile tick-the-box exercise you can sleepwalk your way through! Really step into their skin and imagine how they feel.
Step 2: Demonstrate by doing
5 min
Before you break into sub-groups, ensure the team have detached themselves from their biases and are prepared to morph into their customer persona. To get into the mood, choose an example persona that is unrelated to your product or service and run through a quick role play.For example, you could choose "a 42-year old who likes breakfast cereal" and walk through the sections of the empathy map.
Step 3: Fill in the empathy maps
15 min
Divide the group into pairs or trios. Work out which sub-group tackles which persona, and allow 10-15 minutes to fill in their empathy map.Remember, you can create empathy maps for an existing product to better understand how your personas feel about it right now. Or, you can create the map with a new design in mind to help articulate how you want customers to feel about it in its future state.Pay special attention to pain points. Think about what the persona hears from friends or says about the product in terms of the pain they experience when using it.
Step 4: Present the empathy maps
30 min
As each sub-group presents their map, encourage the full group to raise questions or items for discussion.What insights does the map reveal? What assumptions are we making that need to be researched? Where do we have gaps in knowledge?
Step 5: Determine next steps
5 min
Did you stumble on questions that need to be answered before moving ahead? Assumptions that need to be validated? Discuss as a group what you've learned from the empathy maps and how that can be applied as you work on your project or operate and improve your service.Assign tasks, owners, and due dates as necessary.
This template was created by Atlassian.
Get started with this template right now.
Empathy Map by Back of the Napkin Consulting
Works best for:
Research & Design, Market Research
The Empathy Map template is designed to help you understand your users deeply. It captures user behaviors, thoughts, and feelings, allowing you to design products that truly resonate with their needs. Use this template to enhance your UX research and create user-centered designs.
Design Critique Template
Works best for:
UX Design
If you are a designer or part of a design team, a design critique session is one of the best ways to get actionable feedback and improve your design thought process. Use the Design Critique Template to guide you and your team through the session and make sure your design solutions reach the desired outcomes.
UXD Empathy Map Template
Works best for:
Research & Design, Market Research
UXD Empathy Map helps you gain a deep understanding of your users. By mapping their experiences, thoughts, and emotions, you can design products that truly resonate. This template is perfect for UX designers aiming to create user-centered designs.
User Empathy Map
Works best for:
Market Research, Research & Design
User Empathy Map template helps you visualize user experiences and needs. It’s an essential tool for teams looking to design products that resonate with their users. Use this template to build empathy and improve user satisfaction.
Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
Empathy Map by Pino de Francesco
Works best for:
Research & Design, Market Research
The Empathy Map template helps you understand your users' needs, behaviors, and experiences. By visualizing what users think, feel, see, hear, and do, you can gain deep insights into their motivations and pain points. This template is essential for creating user-centered designs and improving customer experiences.