🤯 The Pressure Map
WHAT ARE WE DOING HERE?
We’re here to understand behavior — on purpose. Whether you're designing a product, service, or campaign, your goal is likely to influence what people actually do. The Pressure Map helps you go beyond intention by uncovering the real forces currently shaping behavior. This exercise maps the psychological, social, and environmental pressures that make a behavior more or less likely today — so you can later design interventions that truly work.
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🧐 WHY ARE WE IN FOR?
Expect to look at behavior through a new lens. By the end, you’ll have a clearer understanding of why people act the way they do right now, and where there may be opportunities to shift the balance. This is a strategic thinking tool that lays the foundation for behavior change — it’s not just an academic exercise.
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👩🎤🧑🎤 WHO SHOULD USE THIS?
Facilitators, Marketing Teams, Product Managers, Customer Support/Service Teams, Sales Teams, User Experience (UX) Designers, Customer Success Teams, Business Analysts, Content Creators, Market Researchers, Brand Managers, Customer Insights Teams, Innovation Teams, E-commerce Teams, CRM (Customer Relationship Management) Teams, Business Development Teams, Quality Assurance/Testing Teams, Leadership and Executives, Cross-functional Teams.
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👨🏫 HOW DO WE RUN IT?
Number of participants: 4-6
Duration: 30 min
Nature of activities: remote or not
Facilitation level: Classic
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👩🚀🧑🚀 ABOUT THE CREATOR
For almost 20 years, Matt Wallaert has been applying behavioral science to practical problems. After leaving academia, his career as an executive lead from startups to the Fortune 500 and back again, before founding BeSci.io (Behavioral Science in organizations), where he and the world’s most experienced behavioral science leaders help companies grow applied behavioral science capabilities within their organizations. These days, he is the Chief Experience Officer (CXO) at Oceans, helping to bring high-quality job opportunities to international markets so that talented people don't have to emigrate to grow. In his book Start At The End and other writings, as well as hundreds of talks from the UN to SXSW, Wallaert details how the cycle of behavioral strategy, insights, design, and impact evaluation can help us build products and services that change behavior. From the janitor to the CEO, his approachable frameworks show how everyone can incorporate behavioral science into what they do, no PhD required. Wallaert’s side projects consistently focus on creating greater equity in the world, like GetRaised, which has helped underpaid women ask for and earn over $3.6B in salary increases, and his research reports, like MediocreWhiteMen, blend humor and science to help work toward change.
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💙 EXPERIMENT THE R SPRINT DIFFERENCE
Thanks for choosing our R SPRINT Workshop System!
We have crafted those boards with a lot of care, and instructions will help you succeed in no time at your workshop, remote or not.
WHAT COULD YOU EXPECT FROM THIS TEMPLATE?
On-the-shelf activities to feed your workshops,
White label template with your own logo area,
A4/A3 ratio format to print your template for an offline workshop,
World-class curated activities to fuel your practice,
Customizable with other R SPRINT activities,
7 days satisfied or reimbursed policies on our store.
Take the time to read the instructions carefully and enjoy your facilitation.
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👋 FIND US ONLINE
Join creators and facilitation community to expand your practice with online events, training, and templates:
The R GENERATION community: live your remote with passion,
The R SPRINT Store: discover our full template experience
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🎙️ THEY'RE TALKING ABOUT US
"If you aren't into creating something from scratch but still want an amazing-looking, functional experience, the R SPRINT team has you covered !"
Nathy Ravez Workshop facilitator at LA WORKSHOPPEUSE
"If you aren't into creating something from scratch but still want an amazing-looking, functional experience, the R SPRINT team has you covered !"
Jonathan White Workshop facilitator at HIRO STUDIO
"It's an amazing template, love using it, kudos I know how difficult it is to create a simple yet brilliant template that just works. I definitely recommend it to everyone."
Andrej Persolja - Product Marketing at Tangible Growth
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