Humanize Your Brand 🫶

WHAT ARE WE DOING HERE ?

In this session, we will explore how to effectively align brand personality with consumer perception. 
We will identify characters with personality traits that resonate with the brand, distill the essence 
of the brand into key attributes, and establish actionable guidelines for consistent brand communication and behavior.

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🧐 WHY ARE WE IN FOR ?

By using this framework to define your brand personality, you'll be able to create clear, aligned communication guidelines and brand touchpoints that resonate with your target audience.

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👩‍🎤🧑‍🎤 WHO SHOULD USE THIS ?

Designed for individuals and team who seeking to navigate inner calm and discover their higher purpose. It prepares participants for upcoming activities by fostering collaboration and engagement. Additionally, it serves as a reflective space for teams to review their learning together at the end of the workshop.

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👨‍🏫 HOW DO WE RUN IT?

• Number of participants: 4 to 6 people

• Workshop duration: 45 min

• Nature of activities: remote & physical

• Facilitation level: Classic

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👩‍🚀🧑‍🚀 ABOUT THE CREATOR

Catarina Alencar is a brazilian designer and the CEO of Adverso Lab, 
a branding and innovation consultancy that has supported over 200 organizations across Brazil to achieve impactful results and innovative brand strategies.

Since 2018, she has been working in the intersection of branding and social innovation through various initiatives, leading Hackathons and projects for companies like BTG Pactual, SAP, PwC, and United Health Group. 


As a facilitator and speaker, served as a host for a Ladies Wine & Design chapter 
in Fortaleza and mentored acceleration programs focused on social impact businesses.

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💙 EXPERIMENT THE R SPRINT DIFFERENCE

Thanks for choosing our R SPRINT Workshop System!

We have crafted those boards with a lot of care, and instructions will help you succeed in no time at your workshop, remote or not.

WHAT COULD YOU EXPECT FROM THIS TEMPLATE?

• On the shelf activities to feed your workshops,

• White label template with your own logo area,

• A4/A3 ratio format to print your template for offline workshop,

• World class curated activities to fuel your practice,

• Customisable with other R SPRINT activity,

• 7 days satisfied or reimbursed policies on our store.

Take the time to read the instructions carefully and enjoy your facilitation.

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👋 FIND US ONLINE

Join creators and facilitation community to expand your practice with online events, training, and templates :

The R GENERATION community: live your remote with passion,

The R SPRINT Store: discover our full template experience

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🎙️ THEY'RE TALKING ABOUT US

"If you aren't into creating something from scratch but still want an amazing-looking, functional experience, the R SPRINT team has you covered !"

Nathy Ravez Workshop facilitator at LA WORKSHOPPEUSE

"If you aren't into creating something from scratch but still want an amazing-looking, functional experience, the R SPRINT team has you covered !"

Jonathan White Workshop facilitator at HIRO STUDIO

"It's an amazing template, love using it, kudos I know how difficult it is to create a simple yet brilliant template that just works. I definitely recommend it to everyone."

Andrej Persolja - Product Marketing at Tangible Growth