Brainstorming Sessions

Brainstorming sessions are an experimental Product Management artifact, with the goal of enabling Product Discovery with the ideal participants - PMs, EMs, Product Designers and Engineering teams - bringing full bodied initiatives to the delivery board. This template gives you the perfect playground to not just structure the ideas that are up for discussion, but also navigate it and ensure that no information is lost and all action points are traceable. Below are the step-by-step of how to conduct the session. Before the Session:

• The entire team adds problems (as Miro cards or JIRA tickets) to a shared board.

• If there are too many, the team votes on which to tackle first based on their impact.

During the Session

• The artifact runs 60–90 minutes, depending on topic volume and availability.

• Each topic gets 10 minutes max. First 2 minutes for context.

• An elected moderator keeps the discussion focused and prevents rabbit holes or discussion loops.

• After the 10 minutes are up, the team decides if a good starting point to develop the initiative has been reached.

  • If there are unclear points, the relevant team member is assigned to bring more information in the following session, and we move on.

• In the last 10 minutes, the team wraps up and reviews the outcome of each discussion that happened.

After the Session

• If an initiative is clear, it enters the usual product development flow with all the brainstorming outcomes.

• If not, it goes back into the queue for future sessions with a summary of already discussed ideas and questions.

• And if something turns out not to be worth the effort? We drop it…with confidence. Check our Product Management in the Middle: In the Brain of the Storm, for some background and how-to's on successfully running your brainstorming session with Product, Engineering and Design.