B-fluence: ICP, DMU & Buyer Persona
Welcome to our ICP, DMU, and Buyer Persona Workshop, designed to help you define your target audience effectively. Positioning your product in front of the right market is crucial for achieving success.
Here’s how the workshop works:
Ideal Customer Profile (ICP): We start by narrowing down to a specific niche or target market and identifying the characteristics of your perfect customer.
Decision-Making Unit (DMU): Next, we map out all the stakeholders involved in the purchasing decision, understanding who influences and makes the final choice.
Buyer Persona: Finally, we create detailed personas based on these key individuals, bringing your target audience to life with their motivations, challenges, and behaviors.
Join us to ensure your product reaches the right people and drives your business forward!
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